A huge gap, which is the level of familiarity in Chinese medical science and herbology, is between the traditional generation and the young generation in Eastern society. When it comes to traditional herbology and Chinese medicine, an obvious problem is shown in our modern society. These Eastern cultural therapy in nowadays are not known trusted by the young generation in Taiwan and also the most people who live in Western culture. If the Eastern graphic elements are combined with modern visual style and a harmony balance by merging these conflictive styles are created, Chinese medical science and herbology can be transformed into a brand new visualization by rebranding the visual identity design.
To create a platform and expand the life style with Chinese herbal medicine, a website design is one of the effective way to reach the goal. Since the rapid development of technology and extensive range of wifi, an impressive UI design with practical function could be the most efficient solution to influence the world. The “herbalab” website is developed with clear information to clarity the mysterious world of Chinese herbal medicine. As a platform for people getting closer to Eastern herbs, it provides the function of online consultant and recommendation of recipes that teach you how to cook Chinese herbs into delicious dished and improve your health.
The visual design of this website is to merge the images and feelings from past to future. The name “herbalab” which can be easier to connect visually to the professional laboratory scene present a contemporary style. Based on the concept of integrating cross cultural features into a modern visual look, the logotype is developing by san serif typeface in a rectangular frame without top line, which symbolize the traditional jar for storage of Chinese herbs.