What The Egg?
The concept comes from by noticing international students and new immigrants in the US have difficulties to accurately describe a specific type of food or tools because those common words to native speaker might haven't been taught or required for international language examinations.
For the first experiment, the problem is narrowed down to the names of breakfast eggs. However the idea could be expanded as establishing an educational platform with International Student Center in schools or organizations, providing a series of educational short videos that are helpful for daily knowledge and also easy to be accessed by audience.
CONCEPT

Due to the unfamiliarity of English even names of common items can be challenging. As an international student and a foreigner of the States, I’ve noticed international students and new immigrants in the US have difficulties to accurately describe a specific type of food or tools because these daily words to native speaker might haven’t been taught or required for international language examinations.
To solve this situation, the problem is narrowed down and my video What The Egg will be my approach to educate audience with motion graphics by introducing different names of eggs and the ways to cook them. However, the idea could be expanded as establishing an educational platform with International Student Center in schools or organizations, providing a series of educational short videos that are helpful for daily knowledge and also easy to be accessed by audience.


Gung-Kai Koo 辜公愷


"Gung-Kai Koo, from Taipei, Taiwan is a motion graphics designer. After completed his BA in Industrial Management, he devoted himself into art and design with his dream from childhood. From the junior year of college, he started taking or auditing classes with industrial design students to strengthen his sense of design, and refine his skills with extracurricular design training.

After he finished the internship at Leo Burnett Taiwan, he was planning to study abroad and reinforce his vision and design thinking. At the year of 2013, he has been pursuing the MFA degree of Visual Communication Design in Rochester Institute of Technology with his passion of motion design."